How Marsh turned personal care into organizational information.

Talking about wellbeing in companies is easy. Designing systems that actually work is not always so easy.

For years, many organizations have tried to understand how their teams are doing through surveys, forms, focus groups or feedback sessions that, over time, end up losing participation, focus and value. The intention is good, but the result tends to be the same: late decisions, incomplete data and actions based more on intuition than on evidence.

At the offices of Marsh, a company used to making decisions under pressure every day, that model simply did not make sense.

The underlying problem: wellbeing cannot depend on asking questions

When wellbeing asks people for extra time, it stops scaling. When it requires reporting how you feel, it becomes friction. And when it depends on periodic surveys, it always arrives late.

At Marsh they understood something essential: if they wanted to care for their teams consistently, they needed a system that worked during the workday, without interrupting the job and without asking anything extra of anyone.

That is where Makana comes in.

A different kind of innovation: caring and understanding at the same time

What makes Makana's proposition truly innovative is not only the physical care it gives people during the workday. It is how it is designed.

While employees actively take care of themselves —because it works for them, because they feel better and because it does not take up their time— the system turns that use into useful information for the organization. Automatically.

No surveys. No forms. No manual reports.

The company can see its teams' physical condition in real time through analytical reporting and dashboards, not because someone had to explain how they were feeling, but because the care actually happened.

It is a deep shift in logic: wellbeing stops being a conversation and becomes a system.

When the design works, adoption comes naturally

Corporate benefits carry a familiar inertia: companies invest in initiatives that employees then barely use. The result is a frustrating cycle —you roll it out, you communicate it, you push it… and adoption never takes off.

At Marsh, Makana broke that pattern with a number that is hard to ignore: close to 80% of employees use the app as part of their daily routine, a disruptive rate compared with what HR benefits usually see.

The key was not “pushing” the benefit, but designing the friction out of it.

"They started out surprised, but then they were really excited about wanting to use the machines… and today everybody uses it"

— Nataly Araneda, Benefits Analyst

And it is not just initial curiosity. Adoption holds up because it is practical and compatible with real work:

"It does not take up that much of their time… they can use it right at their desk"

— Nataly Araneda, Benefits Analyst

When a benefit is well designed, it does not need endless reminders: it fits into the workday and becomes a habit.

The real impact shows up in everyday life

Beyond the numbers, the impact shows in individual experiences.

Employees who live with physical discomfort can use Makana as daily support. It is not an aspirational solution or a symbolic benefit: it is a concrete tool for situations that affect performance and wellbeing day after day.

That is the point where the design becomes evident. There are no grand promises. There is use. There is relief. There is continuity.

A benefit for everyone, by design

Makana is not just one more benefit inside the wellbeing package. It is a system designed so that everyone wins:

• People, because they can actively take care of their bodies during the workday without losing time or energy.
• Organizations, because they can understand their teams' physical condition in real time, with no friction and no guesswork.

When personal care generates organizational information naturally, wellbeing stops being invisible. And when nobody has to report anything for that to happen, we are looking at real innovation.

A benefit for everyone.

👉 See the full Marsh × Makana case and find out how wellbeing works when it is well designed.

Want to bring Makana to your company?

Bring wellbeing to every team, just like Marsh did. Book a conversation with our team and let's design the rollout for your organization together.

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